The projects you have to work on:
1. Conducting and analyzing A/B experiments:
- design and analysis of A/B experiments on the product;
- search for solutions to optimize the pipeline of launches and our experimental platform;
- design experiments to increase the share of mobile users of the product together with the product manager, where the key metric will be the conversion of the product funnel between devices, changing the mix of devices and the final economy;
- launching and testing hypotheses on segmentation of our users in order to form and develop a personalized approach within the product, where the key metric is NPS/CSI and product funnel metrics.
2. Working with product data and building a hypothesis map together with product managers:
- explore the work of a large product together, identify what most affects the experience of our users and the company's economy, visualize and present recommendations in a format applicable to business;
- creating a dashboard for the operational analysis of B2C direction metrics, uploading data on user behavior after launching product changes, writing queries to upload data about users of a certain segment within the framework of a personalization project.