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Marketing/

Senior User Acquisition Manager (B2B)

Worldwide

We’re on the hunt for a skilled Senior User Acquisition Manager to join our team and work on our brand. We need someone who’s experienced in B2B marketing and has a solid track record of generating leads through different channels. It’s important that the candidate has a good grasp of B2B unit economics, knows how to conduct A/B tests, and has a knack for targeted social media advertising.

Job Responsibilities

  • Develop and implement lead generation strategies for B2B brands.
  • Test hypotheses to increase landing page effectiveness.
  • Test new lead generation mechanics.
  • Analyze the customer acquisition funnel.
  • Build an effective omni-channel registration funnel.
  • Launch targeted advertising campaigns using 1st and 3rd party data.

Key Qualifications

  • Successful lead generation experience for B2B companies.
  • Understanding of unit economics and LTV.
  • Experience in building acquisition using omni-channel acquisition funnels.
  • Successful implementation of tools to increase conversion (lead magnets, lead forms).
  • Use of audience search services for advertising campaigns (demandbase, clearbit, apollo).
  • Experience with lead generation through Facebook and/or LinkedIn.
  • Working with data on current clients: segmentation, enrichment, expansion (LAL), predictive audiences.
  • Use of tools for lead segmentation.
  • Working with analytics systems (Google Analytics).
  • Fluent English language skills.

We Offer You

  • Remote work format.
  • Flexible working hours — we don’t require you to be online or in the office at 09:00 sharp.
  • Interesting and ambitious tasks that will take you to the next professional level.
  • Learning: seminars, trainings and conferences.
  • Corporate English.
  • Corporate discounts on hotels and other services.
  • Ambitious team of professionals.
 
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