Marketing analyst (Performance)
Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.
Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.
We are looking for someone who can take over the performance analytics direction in the B2B segment of our company. For a long time, the primary "source" of registrations in our products was the sales team. A few years ago, we started experimenting with lead generation using digital tools (such as contextual advertising, social media targeting, etc.), and it has begun to yield results—this is now one of the main channels for attracting new partners.
The marketing team is currently actively launching campaigns in new international markets, optimizing and localizing existing campaigns, and participating in the improvement of the sales process (registration forms, lead processing, etc.). They need an analyst’s support in all these areas.
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