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Analytics/

Marketing analyst (Retention)

Emerging Travel Group is a global travel-tech company whose brands have been operating in over 220 source markets since 2010. We specialize in developing advanced online booking platforms for all types of clients — from individual tourists to travel agents and companies organizing business trips. Our solutions empower hoteliers to effortlessly showcase their accommodations, boosting visibility and attracting a broader audience.

Our mission is to create, distribute, and operate the most convenient travel products. We constantly innovate and break the rules of the highly complex travel industry to make travel more widely available for individuals, more rewarding for professionals, and simpler for everyone.

We are looking for a talented Marketing Analyst to join our team. Our main tasks are attracting new customers and retaining existing ones. To achieve this, we have a wide range of tools—from promo codes to a loyalty program, from push notifications to emails.

Job Responsibilities

  • Evaluate the effectiveness of marketing promotions, the loyalty program, CRM communications, and their combinations.

  • Segment customer databases (P.S. we have many!) and identify behavioral patterns to determine which segments are the most valuable for the business and what mix of mechanics works best for each segment.

  • Generate hypotheses on how to improve key metrics through our CRM channels, promotions, and loyalty program, then design and analyze A/B tests to validate these hypotheses.

  • Contribute to CVM development projects, including ML models, new types of promotions, and more.

  • Develop clear and user-friendly dashboards to help us make business decisions faster.

Key Qualifications

  • 2+ years of experience in a similar role.
  • Strong SQL knowledge (including CTEs and window functions) as you’ll work extensively with complex queries. It’s a big plus if you know how to optimize queries and reduce their cost.
  • Experience in building dashboards in BI systems (Power BI, Tableau, DataLens). Ideally, experience with Tableau, as this is our primary tool.
  • Knowledge of A/B testing theory; hands-on experience in running A/B tests—from designing experiments to making data-driven decisions based on results—is a plus.
  • Critical thinking skills, ability to support conclusions with data. You always strive to understand the real value of a task and its impact on the business.
  • Ownership mindset—you’re ready to proactively develop your domain and initiate changes when needed, rather than waiting for stakeholders to request them. One of our core values is "Be Your Own CEO".
  • English proficiency at Intermediate (B1) level or higher.
  • Experience with data analysis in Python (including working with ChatGPT).
  • Understanding of key marketing metrics, audience segmentation, and customer behavior analysis.

We Offer You

  • Exciting projects: We create products for travelers, travel agents, and hoteliers worldwide.
  • Complete flexibility to achieve results: Flexible schedule, remote work, or office—you decide where and when to work.
  • Innovative approach and thirst for new ideas: For example, we solve some tasks using AI.
  • Ostrovok! Tech community: We host meetups, hackathons, participate in conferences, and support even the boldest ideas.
  • Professional development: We help employees speak at conferences—from submitting applications to preparing presentations.
  • Employee well-being: From the first month, our employees receive private health insurance (DMS) and discounts on the “Yasno” mental health service.
  • Tailored onboarding and training programs, as well as soft skills and leadership development designed for each employee individually.
  • Partial reimbursement for external training and conferences.
  • English language learning: Corporate group classes, conversation clubs, and discounts on Skyeng courses.
  • Corporate rates on hotels and other travel services—so our employees can travel more often.
  • Ostrovok is an accredited IT company.
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